Champagne Forget-Brimont ... A Most Strategic Choice!

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“Wine gives one ideas whereas Champagne gives one strategies.” – Roman Payne

Fine Champagne is indeed a wonderful thing and it doesn’t get much better than the superb range of very well-priced, award-winning bubbly produced by Champagne Forget-Brimont. We are bringing back the tried and true favourites –Brut 1er Cru; Extra Brut 1er Cru and Rosé Brut 1er Cru along with the 2005 Vintage (Millésime) 1er Cru Champagne. And, for those very special strategic occasions, we are including three limited edition treats - the exotic Rosé Brut Grand Cru, the stellar Blanc de Blanc Grand Cru and the brand new and very exclusive 2006 Vintage “Bulles d’Argent”.

Champagne Forget-Brimont we first got into the wild and wacky wine business eleven years ago, the Ontario Alcohol and Gaming Commission would not grant us our agency license unless  we already represented at least one winery in Ontario (Joseph Heller of Catch 22 fame would have loved this dilemma). Champagne Forget-Brimont was one of the three brave wineries that first signed on! Since then they have become a real favourite with the members of Arthur’s Cellar Wine Club and have helped us all celebrate countless occasions, special and otherwise.

Michel Forget is the sixth generation Forget to follow the family’s wine-making tradition. Louis Forget created his vineyard at the beginning of the 19th century and Eugène established the family label in 1920 (with a production of only a hundred bottles).

The eighteen hectares of Forget-Brimont vineyards are located in the terroirs of the Montagne de Reims (Mailly-Champagne and Verzenay - Grand Crus Pinot Noir), Ludes and Rilly-la-Montagne (Premier Cru Pinot Noir, Pinot Meunier and Chardonnay). Michel Forget also buys Grand Cru Chardonnay for blending. Each year over 180,000 bottles leave the Forget cellars to help celebrate victories and assuage defeats for champagne fanciers around the world. 2000 Michel was joined by Frédéric Jorez who, as general manager, is in charge of all of Champagne Forget-Brimont’s operations.

Our experiences with Champagne Forget-Brimont would not be so delightful were it not for Eva Schubert who oversees the marketing activities of the Champagne house.

No question about it, the Forget-Brimont champagnes are all terrific. As well they should be. First, all the grapes come from premier and grand cru vineyards. They use only “cuvées”, the first and best juice that flows from the press. The taille, the coarser juice that comes later is sold to others.  Michel Forget personally oversees absolutely every aspect of the creation of these meticulously crafted champagnes.

The Champagnes on Offer

We are thrilled to bring back the very popular Champagne Forget-Brimont Rosé Brut 1er Cru. We also have six other delicious Champagnes available along with two mixed cases, the ‘Forget-Brimont 1er Cru Sampler’ and the ‘Forget-Brimont Grand Cru Sampler’. All of them contain 12.0 percent alcohol by volume and come in convenient six-bottle cases. Some also come in twelve-bottle cases at a discount of a whopping one dollar the bottle. The Premier Cru Champagnes contain more than twenty-five percent Grand Cru juice. While drinking very well now, they will develop additional depth and character with a year or two in the cellar. The last day to order will be Friday, September 2nd.

Brut 1er Cru – 12.0% Alc./Vol. $46/$276 for 6
 $45/$540 for 12
Believe me, this is a great wine at a great price. The grape composition is 40% Pinot Noir, 40% Pinot Meunier and 20% Chardonnay (all Premier and Grand Cru). A pale golden colour with a delicate nose of fresh green apples, white flowers and hazelnuts, it has a very fresh, deep structure and is well-balanced with good length. What a great way to start any party and also a wonderful accompaniment for white meats.

Here’s what Alison Napjus says about it in the December 31, 2012 edition of the ‘Wine Spectator’ – “Firm and focused by racy acidity, this is lightly chalky in texture, offering tightly knit flavors of ripe Gala apple, anise, black currant candy, fresh ginger and biscuit. Fine balance. Drink now through 2018. 16,500 cases made. $63 (wow, note the price!!) – 91/100”. Robert Parker rated it a 90!

And, it costs much less than you would pay for regular mass-marketed Champagne. Here are some examples of the prices of ordinary Champagne currently available at the LCBO (not a 1er Cru in the bunch, let alone one with Grand Cru juice as well):

Piper Heidsieck Brut $59.85
Lanson Black Label Brut $56.95
Möet & Chandon Brut Imperial $63.95
Mumm Cordon Rouge Brut $65.55
Veuve Clicquot Brut $70.60

Ain’t it wonderful when you don’t have to support all those expensive advertising campaigns? Order six or twelve of this fabulous value!

Extra Brut 1er Cru - 12.0% Alc./Vol.   $48/$288 for 6
  $47/$564 for 12
This is really excellent apéritif Champagne in a delicate and refreshing style. Comprised of 50% Pinot Noir, 30% Pinot Meunier and 20% Chardonnay, (all Premier and Grand Cru grapes) this crystal-clear Champagne possesses delightfully persistent tiny bubbles. Aromas of white flowers, citrus, pears and honeysuckle carry through in the mouth. It is beautifully fresh and lively with a long finish. This lovely fizz would be a special treat with lobster, oysters or caviar. Decanter magazine gave it a Five Star rating. Order six or twelve refreshing bottles.

Rosé Brut 1er Cru - 12.0% Alc./Vol. $51/$306 for 6
 $50/$600 for 12
This is the Champagne for those most festive occasions. It is also an ideal apéritif. Its rose colour comes from adding a touch of red wine from Brouzy to the Forget-Brimont reserve cuvée. The grape composition is 40% Pinot Noir, 40% Pinot Meunier and 20% Chardonnay (Premier and Grand Cru grapes only!). In the glass, the beautiful light salmon colour provides an ideal backdrop for its steady stream of tiny bubbles.

Alison Napjus has this to say about it in the November 15, 2012 edition of the ‘Wine Spectator’ – “This offers lovely balance, a finely detailed texture and delicate acidity that focuses the subtle flavors of ripe plum, wild strawberries, and melon fruit. A hint of almond-tinged financier and mineral notes add complexity. Drink now through 2018. 5,000 cases made. $67 (note, our price is $20 less!!) - 91/100

At least $25 less than anything comparable at the LCBO, it is a big hit with our Members. Order your festive six or twelve bottles now.

2005 Millésime 1er Cru Brut - 12.0% Alc./Vol.  $61/$366 for 6
$60/$720 for 12
The 2005 Champagne Forget-Brimont Millésime 1er Cru Brut is a true delight. The grape composition (all from the very good 2005 harvest) is 50% Pinot Noir and 50% Chardonnay (1er and Grand Cru grapes only!). In the glass, the beautiful luminous golden colour provides an ideal backdrop for its steady stream of tiny bubbles. It has a complex nose of stewed fruits, toasted bread, hazelnuts, almonds and vanilla. A wonderfully mature, round wine with a silky finish it would be perfect with chicken, foie gras or sweetbreads with morels. Order six or twelve bottles of this spectacular wine now.

Rosé Brut Grand Cru - 12.0% Alc./Vol.    $62/$372 for 6
It doesn't get any more festive or refined! This Grand Cru Rosé is made from 76% Grand Cru Pinot Noir and 24% Grand Cru Chardonnay, the finest grapes from Mailly and Verzenay . As one would expect from such classy Champagne, the bubbles are tiny and explosive. It is a beautiful salmon pink colour with a nose of strawberries, apples and raspberries. In the mouth these flavours persist and are joined by notes of black and red currants and citrus fruits. The finish is fresh and elegant. There is a perfect harmony between the richness of the Pinot Noir and the finesse of the Chardonnay. The Grand Cru Rosé Champagne goes well with many, many things, but is best by itself at the start of a serious party. Order your festive potion now.

Blanc de Blanc Grand Cru - 12.0% Alc./Vol. $63/$378 for 6
This absolute gem is crafted from 100% Chardonnay grapes, the finest from Avize, Mesnil-sur-Oger and Oger. It is a vibrant pale lemon colour and offers up fine persistent bubbles and a complex, rich nose. A wide range of aromas spring from the glass including white flowers (acacia, daisy, honeysuckle) and grapefruit along with the buttery notes typical of Chardonnay,. It is a most lively well balanced wine. In the mouth one finds the same range of flavours along with pastries and roasted notes. This marvel would be deal with sautéed scallops or poached scampi. Order your visit to the stars now.

2006 Vintage “Bulles d’Argent” 1er Cru - 12.0% Alc./Vol.                $130/$780 for 6
Only 2,000 bottles of this very special cuvée were produced. It was fashioned from equal parts Pinot Noir and Chardonnay and topped off with a light dose of oak-aged liqueur. The grapes were hand harvested and pressed in whole bunches. Alcoholic fermentation was at 17°C and malolactic fermentation occurred in temperature controlled stainless steel tanks. The bottled wines were horizontally aged in traditional chalk cellars for at least 8 years. The wines are left to rest an additional two months after dosage (once the sediment has been disgorged, the addition of a wine and sugar-based liqueur) before they are shipped.

This prestigious cuvée is at once elegant, rich and voluptuous. It is a pleasure to discover when celebrating life’s special moments. I have not personally tasted this Champagne, but Eva assures me that it is truly wonderful. Order your most exclusive bubbly now.

Champagne Forget-Brimont 1er Cru Sampler - 12.0% Alc./Vol.          $49/$294 for 6 get two bottles each of the 1er Cru Brut, 1er Cru Extra Brut and 1er Cru Rosé Brut. This is a great way to try these wonderful bubblies. It would also make a great gift for the Champagne fancier. Click here to order.

Champagne Forget-Brimont Grand Cru Sampler - 12.0% Alc./Vol.       $63/$378 for 6 a grand way to sample Champagne Forget-Brimont’s two Grand Cru wines- the Rosé Brut Grand Cru and the Blanc de Blanc Grand Cru! You get three bottles of each in the most elegant six-pack. Click here to order.


It is with more than a little sadness that Hélène and I are informing  you that we have decided to greatly curtail our wine importing business, including the Arthur’s Cellar Wine Club. This is after more than ten years of successful operation and over 5,000 individual orders worth more than $2 million on behalf of our Members and Restaurants.

Why? Simply because we can no longer bear dealing with the LCBO. You might remember that we suspended operations for six months a year or so ago when  LCBO Private Ordering introduced a new operating system. We anticipated chaos and were not disappointed. However, we also hoped that in time the new system would settle in and the LCBO folks would learn to work effectively with it. On that count we were totally wrong. Not only have things not improved, they have gotten progressively worse. I am not going to bore you with all of the wretched details, but if you are interested, drop me a line and I’ll be happy to explain further.

LCBO Private Ordering’s systems and operating procedures are extremely complex and inflexible. The way we do business does not fit neatly into their way of doing things. Their senior management have worked heroically with us to make things work, but to no avail. We thank them for their efforts.

Dealing with our wineries and wine club Members has been a delightful experience and we are going to really miss that part of our endeavours.

So, What’s Next?

We are going to proceed with four more regular wine club offerings. First, as soon as we receive needed information from the winery, will be Les Cuvées du Firmament followed by Champagne Forget-Brimont, Domaine Chabrier Fils and finally Domaine Palon. And that will be the end of our regular operations.

We are going to retain just four wineries – Domaine Roger Sabon, Domaine Palon, Domaine Giuliani and Champagne Forget-Brimont and will offer them once a year to our wine club and Le Sélect Bistro.

I am going to continue writing my book about our vinous experiences (excerpts of the first seven chapters can be found at ‘Gentleman’s Portion’), intensify my struggles to learn French and read more with the not inconsiderable amount of time thus freed up. And, Hélène and I intend to travel more frequently for longer periods and spend more time with our granddaughter and granddog.

Thank you all for your gracious support; it has been a most wonderful experience.

What’s Up with Hélène’s Tours de Provence?! had a wonderful stay at the castle – Hélène and Jim did an amazing job of organizing everything. The company, the tours, the food and, of course the wine were all outstanding. We would love to do it again and see all the places we missed.”   Bruce –Vancouver, B.C., 2014

A number of wine club members and guests from previous years have asked when Hélène’s next Tour de Provence will occur. Here’s the scoop.

For a variety of reasons, Hélène isn’t able to pre-book a tour on spec any more. However, she would be delighted to organize and lead a tour if ten to twelve people got together and asked her to do so. The beauty of this is that they could choose the time of year for their Provençal explorations and she could tailor the tour to match the group’s specific preferences.

Hélène has been conducting her small, intimate tours to southern France for the past eleven years. Her extensive knowledge of Provence, superb organizational skills, eye to detail and winning personality makes these adventures truly remarkable.

Her usual home base for the week is Le Château de Goult, a lavishly restored 14th Century castle in the hilltop town of Goult in the Luberon (Peter Mayle country). Each day brings a different nearby destination ranging from village markets to vineyard tours and boat rides on the Mediterranean. Dinners at the Château feature wines from local purveyors to Arthur’s Cellar.

My husband and I have never been on an organized tour for travel before. Our experience with Hélène and Jim has left us excited to do it again. Provence is beautiful and full of history but without Hélène guiding us to all the right spots and taking care of all the details we would never have discovered most of them. The stay in the chateau was a highlight and set the stage for much laughter, delicious meals and easy connection with the other guests. Jim with his expertise in wine kept us informed and in good ‘spirits’. If you have always wanted to explore Provence, this is definitely the way to do it; a trip of lifetime!   Susi and Steve –White Rock, B.C., 2014

What a great way to celebrate a special occasion or stage a get-together with old friends and family.  Please contact Hélène for all the delicious details. We’d love to create a Tour de Provence just for you.

Hélène with her Tour de Provence 2015 guests

Winery Updates

There have been several changes to our supplier line-up over the past couple of years and I thought I should bring you up-to-date.

Château Saint Jacques d’Albas

Our old friend Graham Nutter decided that he requires bigger and better distribution for his wines in Ontario. We are very sad to see him leave our fold. His were the first wines we featured when we began our wine club over ten years ago. Since then we have, on behalf of the wine club, placed eighteen orders for over 5,000 bottles of wine with Château Saint Jacques d’Albas. I know that many of you have come to enjoy Graham’s wines. They might continue to be available in Ontario. Please contact Graham for more information.

No need to despair over the loss of this fine Minervois winery. We have another that is equally as good, Les Cuvées du Firmament and we will be featuring them next month.

Château des Gimarets

This is a strange one. Eric and Nathalie Boyer approached us a couple of years ago asking if we would represent their excellent winery located in the Moulin-à-Vent region of Beaujolais. We tried some samples here, visited them at their winery and decided to give it a go, knowing orders would be limited. We offered their wines on two occasions to limited response. Imagine our surprise when they informed us that they were going with another agent who had secured a listing for them at Vintages! The kicker was that they sold it to the LCBO for less than half the price they sold it to us. “A distress sale,” they said. But why not to us so we could have passed along the savings (and built up brand image) to our Members and offered it to Vintages as well? Oh well, such is the world of wine. We are unlikely to look for a replacement in Beaujolais.

Château Romanin

This well-known biodynamic winery is located literally in the Alpilles (tiny mountains) outside of Saint-Rémy-de-Provence in southern France. It was recommended to us by our old friend Christian Esparza who operates a wonderful wine emporium in Saint-Rémy. We struggled to generate sales for a few years but kept trying. Then the winery switched marketing managers. We were unable to establish a decent business relationship with the replacement, so decided to terminate our representation. However, something good came of the association. Jean-Jacques Quinsac of Le Sélect Bistro visited our booth when we represented Château Romanin at a trade show. Since then we have supplied this excellent restaurant with many of our wines.

Domaine des Les Terres de Velle

This one really hurts! We had a long and pleasant relationship with Sophie and Fabrice Laronze, first when they worked with Alex Gamble at Maison Alex Gamble and then when they started their own winery in the Côtes de Beaune in Burgundy. They make very, very good wine, but Burgundies are expensive and the Laronze’s were forced to significantly hike their prices due to scant harvests. This predictably resulted in very small order quantities from our members which in turn rendered the association unviable.

Domaine Vincent Stoeffler

Scan0005Several years ago when we asked a sommelier at a restaurant in Strasburg to recommend an up-and-coming Alsatian winery, he immediately pronounced, “Domaine Vincent Stoeffler.” So we visited the winery and were smitten by Vincent Stoeffler’s Pinot Gris, Rieslings and Gewurztraminers. Unfortunately, it turned out that they were too unctuous (oily) for Canadian tastes and, as the result, repeat orders were disappointing. Regrettably, we had to terminate our dealings with them.

The 2015 Vintage in Southern France
We spent some time in southern France this past May sampling many young, fresh 2015 wines from the area (it is truly a selfless task we perform on behalf of our wine club Members), some recently bottled and others from tanks and casks. They were generally terrific – both reds and whites. The 2015 growing season had been close to ideal (hot in July and part of August with little rain) and harvesting was a bit earlier than usual under favourable conditions. Last fall, during the vendange, I had predicted that 2015 was going to be a very good year for Grenache and it turned out I was right. But, to my surprise, the Syrah turned proved to be every bit as good if not better. In that these are the two principle grapes for the reds from southern France, the resulting wines are very, very good, not unlike those of 2009 at this stage of their development. My two 2015 favourites were the Domaine Palon Vacqueyras and the Domaine Roger Sabon Châteauneuf du Pape ‘Prestige’.

Important Note
The LCBO is the only entity authorized to sell beverage alcohol in Ontario. Arthur Sellers & Company and Arthur’s Cellar Wine Club do not sell or markup beverage alcohol, but rather, arrange for customers to purchase it from the LCBO. Our prices indicated above and on our website include the LCBO sale price plus a fee to cover the cost of sourcing, handling and marketing the wine. The LCBO’s sale prices are available on request.

LCBO Delivery Notices!

The LCBO has started to mail out delivery notices to all our Members who order wine. This notice is being sent when the wine has arrived from overseas and has been cleared for delivery by the LCBO. The form letter is two sided, one with the numeric details of the transaction and the other with pick-up instructions. Please note - the pick-up instructions do not apply to our Members.


First, they instruct our Member to pick up the wine at the LCBO’s warehouse loading docks at 33 Freeland Street in Toronto. Our Members don’t have to do this – we either cause the wine to be sent to an LCBO retail store that is conveniently located near our Member or we personally deliver the wine.

Second, they infer that our Members owe them for the wine and warn that they will be penalized if the wine is not picked up within a prescribed period of time. Our Members have already paid for their wine and don’t owe any additional money. We look after payment for them.

Please disregard these form letters when you receive them.

We have requested that the LCBO either correct the message or not send it at all. We also asked that they send the message electronically (they have the e-mail addresses of everyone who orders) to save money and be environmentally responsible. They have thanked us for our suggestions and we hope they will act on them.

Why is the LCBO sending out these notices?

When we inquired, we were told that this has always been their procedure; they just haven’t been following it.

We can surmise that it is in response to last year’s ruling by the Information and Privacy Commission of Ontario (IPC) ruling that the LCBO stop taking personal information from wine club customers. In a subsequent Ontario Superior Court of Justice appeal hearing, the case was remitted back to the IPC for reconsideration, i.e., the LCBO and the other involved parties were told to work out their issues between themselves. A key point in the ruling was, “it is not clear whether the IPC actually made a clear or consistent finding on the issue of whether the LCBO's customer is the club or the club member.” Since then, the LCBO has been determined to make certain that we are all fully aware that it is they who control the customer relationship when it comes to the purchase of beverage alcohol in the Province of Ontario.

To reinforce this point, they have instructed us to prominently post the following wherever we display our prices:

The LCBO is the only entity authorized to sell beverage alcohol in Ontario. Arthur Sellers & Company and Arthur’s Cellar Wine Club do not sell or markup beverage alcohol, but rather, arrange for customers to purchase it from the LCBO. Our prices indicated above and on our website include the LCBO sale price plus a fee to cover the cost of sourcing, handling and marketing the wine. The LCBO’s sale prices are available on request.

If you have any comments for the LCBO, please address them to Margaret Plant, Supervisor, Private Ordering ( and copy Archie Karanxha, Acting Manager, Specialty Services ( and Geoff Allaire, General Manager Operations, Toronto Retail Service Centre, Vintages Warehouse (

All this reminds me of a very old joke. It seems that a little devil was involved in a most unfortunate tangle with one of Toronto’s Red Rockets that resulted in his tail being severed. He was rushed to the Toronto General Hospital but was refused admission. The ER receptionist explained, “I am afraid you will have to take him to the LCBO ... they are the only ones in Ontario allowed to retail spirits.”

Kate joins the team!
We are delighted to announce that our eldest daughter Kate (shown here with a bottle of Penfolds Grange from her birth year!) has officially joined the Arthur Sellers & Company team. She is an avid wine enthusiast with a very fine palate and is renowned for her frequent thirsty assaults on Arthur’s Cellar. Kate will be assisting us with the day-to-day operation of our wine club and will introduce our fine wines to her market demographic (recognizing that this old tippler needs a little help marketing to the younger aficionados of the fruit of the vine). Please join us in welcoming Kate to our wonderful world of wine.

Where’s My Wine??
Generally, it will take three to four months from the time you order your wine till it is delivered. To find out where your next treasure is on its long journey from Europe, just click on Delivery Status in the side bar to the left. We update it regularly.

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