The yellow highlight is mine – I simply have no idea what it means! However, it is clear that the increased LCBO mark-up is a way to maintain tax revenue. Whether it is revenue neutral remains to be seen when we receive the revised LCBO pricing model. One thing you can bet on … in next year’s press release on LCBO operations, the LCBO will crow about the increased “Profit” they have made and turned over to the Ontario government on behalf of the grateful citizenry.
So, what do you as an Arthur’s Cellar Wine Club Member get for this 71.5% LCBO mark-up? Quite frankly, not much. They take your orders that we have assembled for wines we have sourced and marketed and they issue a purchase order to our winery. They also arrange for their shipper to pick up the wine and transport it to Toronto. Then, when it arrives, they lab test it (for which we are charged an additional $175 per test) and release it to us. Finally, they pay the producer from funds we have already given them on your behalf (they also peg the exchange rate against the Euro – averaging more than five full points above the going market rate). These are all functions that we could organize and perform, likely less expensively (except the lab analyses which we feel are entirely unnecessary given the stringent quality regulations in France). They do deliver our wines to Members outside of the GTA, about ten percent of the total – we personally deliver the rest. However, this could be done much more expeditiously via private courier.
In addition to the large mark-up, the LCBO and the Alcohol and Gaming Commission of Ontario (AGCO) impose many cumbersome restrictions on us: we can only sell by the full case; we can only have nine cases of wine in inventory (unless we participate in their onerous consignment program); we must follow their pricing models; we must pay full retail price for samples even though the suppliers volunteer to provide them gratis; only one agent may represent a given winery in all of Ontario, and; so on.
It is a bad deal, but it is the only deal we have under the LCBO monopoly. I just wanted you to know about it. If it annoys you too, let your MPP know and vote for a party that has the courage to do away with this alcoholic anachronism.
Cheers!
Jim and Hélène
www.arthursellers.com
jaswalker@arthursellers.com
hbuisson@ofrance.com
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